Oh leisure wear, you comfy son of a bitch. I want to wear you every day, I want to spend all my money on Ivy Park body suits and PINK slogan tees, and I want to walk around like a fierce, yet squishy, advert for the sporting life. I don’t though, and there are a couple of reasons why.
Society judges my body type so much that it can be a mine field. If a skinny gal wanders around in trackies people will assume she is about to exercise or shoot a hip hop video. If I were to rock up in the same ensemble people would assume I’m off to McDonald’s or shoot and episode of Jeremy Kyle.
Actually, if folks do think you are going to exercise that can be even worse. The amount of times strangers have approached me, unsolicited, to give me diet and fitness advice is astounding. I could not give two fucks that your auntie lost four stone on Atkins or that big girls shouldn’t lift or they may get bulky. I not even going to the gym, I just like the feeling of being swathed in velour when I lay around my house or nip to the shops.
Prejudice and misinterpretation I can live with, I was a teen goth after all, but the second road block to me getting my sports lux on is that brands do not want my custom. I am barred entry to these labels because they do not want me to represent them. I have heard all the excuses for not going beyond a size 14 and they are bullshit. More expensive to make? Put it at a higher price point. Creating new, bigger blocks is time consuming? It’s a one off faff that would increase your customer base forever. They wouldn’t feel confident enough to wear that type of thing? Nope, not a thing. That is body shaming, pure and simple.
Just be honest, you only want sexy, lithe, young girls to knock about in your overpriced jersey creations. Say what you like about Abercrombie and Fitch, but at least they have the balls to admit that they are only concerned with their small (literally) customer base and their projection of exclusivity, perfection and physical elitism.
So, I guess what I’m saying is, the market is there for bigger and better sporting apparel but we need the public to chill out about fat people wearing Lycra and we need companies to make shit in our size. Really in our size! Not the habit some retailers have of stitching a size 16 label onto a garment that would be a 12 in any other store and patting themselves on the back for it. Comfort for all, no excuses!